London 2012 logo launched

London 2012 Olympic logoThe new brand and logo for the London Olympics in 2012 was launched yesterday and has caused widespread discussion. It has drawn much criticism on the BBC News website with many readers complaining about the new logo, while others have pointed out some similarities with the 1970’s children’s TV programme Tiswas and others have had a go at coming up with a logo themselves.

It appears that Olympic logos are a controversial area, with the recent news that Chicago is having to redesign its logo for bidding for the 2016 games and that China’s Dancing Beijing logo for the 2008 games is also running into some intellectual property issues.

Search Intute: Social Sciences for more on topics of the Olympic Games and branding.