Google Instant provides search results as you type, but is this necessarily a good thing?
The latest search innovation from Google is to provide search results as you type. It aims to deliver faster searches, smarter predictions and instant results.
However, this appears to be at the expense of some key features that savvy searchers may have come to depend upon over the years.
Alex Chitu over at Google Operating System has highlighted some of the features that are no longer available in instant search mode, including the fact that it only returns results 10 at a time and that it stops users from searching within a set up results.
But it certainly does appear to save time as Lifehacker has tried to show …
What effect will this have?
The race to the top of the Google Rankings may become even more fierce, as sites compete to become the first predicted result for each letter of the alphabet.
People will become used to this level of speed and responsiveness from search products and will come to expect it elsewhere.
But will it help searchers to get to the right answer or just to get to an answer a little bit quicker?
At least, it has lead to some creative videos showing how it works …
On a purely personal note, my preference to see 100 search results per page when I query Google means that for now I’ll be turning off Google Instant.